How Converra grew course purchase conversions by 25% in 30 days
This case study explores our strategic partnership with Converra, an online learning platform. We'll detail the targeted approach we took to refine their marketing funnel and enhance landing page performance to achieve rapid growth.
Services
Social Media Marketing
Growth Marketing
Platforms
Result 1
In conversions
Project overview
Converra faced challenges with a low conversion rate on their course pages, despite steady traffic from social media campaigns. Our primary objective was to identify friction points in the user journey and implement a data-driven strategy, focusing on conversion rate optimization and user experience enhancements, to increase the number of course purchases within a 30-day timeframe.
Our team conducted a thorough audit of their existing sales funnel, from ad creatives to the checkout process. We analyzed user behavior data, heatmaps, and session recordings to pinpoint specific areas for improvement, focusing on value proposition clarity and call-to-action effectiveness.
Project execution
Project results
The results were immediate and impactful. Within the first 30 days, Converra saw a 25% increase in course purchase conversions. This was accompanied by a 15% reduction in cost per acquisition and a significant uplift in user engagement on the newly designed pages, validating our user-centric design approach and data-driven optimization strategy, demonstrating a clear return on investment.
