How we helped Socium to increase their organic SEO traffic by 85%

We executed a multi-faceted plan that included A/B testing ad copy and visuals on Instagram to improve click-through rates while also significantly lowering the overall cost-per-acquisition for each new customer enrollment they acquired. Simultaneously, we redesigned the key course landing pages, introducing clearer benefit statements, social proof elements like testimonials, and a more streamlined checkout flow.

A key part of our execution was optimizing for mobile users, ensuring the entire purchase path was seamless on smaller screens. We used performance marketing techniques to retarget potential customers who had abandoned their carts, which proved highly effective in recapturing lost sales opportunities.